1. PR & Communications
Earned media value (EMV) is a metric that helps marketers determine how much their various social media content and associated actions are worth. It’s like the return on investment (ROI) of word-of-mouth marketing, going beyond just measuring engagement. Have you ever wondered how to measure earned media value effectively and why is it so important […]
  1. Online Trends & Analyses
Every shopaholic’s favourite day is here! Of course, we’re talking about Black Friday.  That’s why we dedicated this month’s What’s the Hype entirely to Black Friday – how it all started, and what strategies marketers are using. Let’s jump right in! The origin of Black Friday According to Britannica, Black Friday originated in Philadelphia in […]
  1. PR & Communications
Today, an online presence is a necessity for any business. But, as much as the Internet can help a brand, it can also do some serious damage. Negative reviews, fake information, unfair assumptions; all can cause a reputation crisis. That’s where PR clipping and media monitoring come in. They can help protect your business reputation […]
  1. PR & Communications
In the online world, creating and consuming content is easier than ever before. However, in this age of mass internet adoption, people can easily misread or misinterpret someone’s words and actions. Online reputation management is a must for all brands, not only for those who need to work on their online image. This article will […]
  1. PR & Communications
After 2020 threw everyone a curveball, it might seem counterintuitive to plan communication on a yearly basis. After all, given the unexpected events that happened in the past year alone, how could one plan anything, let alone create an annual communications plan? Well, it’s not as irrational as it might seem. Having an annual communications […]
  1. PR & Communications
The constant pressure of social media and the digital age has forced businesses to evaluate the way their brands are perceived. With so much information now available online, consumers today are better informed than ever before, which means that even a small misstep can lead to a PR disaster. You want to be sure that […]

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