Social Media Analysis: The Oscars Edition

The 92nd Academy Awards ceremony was held last night. Compared to last year, there were no big controversies leading up to this year’s ceremony.  The only…


Automotive marketing: the dawn of EV advertising

Super Bowl commercials aired on Sunday and what followed are the numerous analysis posts. Both by social media users and media outlets. The media outlets are out…


Are Super Bowl ads worth it?

I was recently listening to a podcast and one host said to another something along these lines:  “Do you remember how Super Bowl games used to be so boring…


5 Ways to Power Your Brand Reputation through Content Marketing

The content you publish about your brand plays a crucial role in building your reputation. The way you present yourself and the message you send through different…


Top 5 PR trends to look out for in 2020

2019 is coming to a close, and what a year it’s been. To infamously quote Riverdale, it’s been a year of the triumphs and defeats, the epic highs and lows of PR…


Best B2B marketing trends of 2019

With 2020 around the corner, it’s time to evaluate B2B marketing practices of the past year.  Since the behavior of B2B buyers changed a lot in the past…


[ACTION REQUIRED] Keep tracking Twitter

As of Wednesday, November 6th, we’re making some changes in tracking your Twitter mentions. As you may have noticed, so far, there have been instances of finding…


new mediatoolkit mobile application cover image

Introducing the new Mediatoolkit mobile application

As a modern communicator, your work most likely doesn’t stop outside office hours. Or outside office itself, for that matter. Working on the go has become such a…


Mediatoolkit: A comprehensive tool guide

Hi, welcome to this in-depth guide on using our online media monitoring and analytics tool – Mediatoolkit. Before we dive in, let’s talk about what is…


5 Free Tools Every Content Creator Should Use

As a content creator, your main job is to create content (well, duh). But what exactly does that mean?  In general, it means you have to create infographics, blogs,…