Blog on social listening, reputation management and online trends

  1. Ebooks

Media Analytics For Marketers

All the ways social listening can help you improve your marketing strategy. This ebook highlights the importance of media monitoring for marketers and moves away from establishing media monitoring tools as purely a PR instrument. It identifies six key areas that benefit from practicing social listening – from market research to analysing marketing campaign results. […]
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  1. Media Monitoring

Brand Reputation Management: Top 5 Tips for Success

Despite trying to deliver the best customer service possible; maximizing a customer’s experience, and performing CSR activities, it seems not to be enough. Brand reputation management is challenging. Customers’ behaviors are constantly changing, and the conversations about you on the Internet don’t stop. It’s time to take control. You may be wondering if there is […]
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  1. Ebooks

The right way to use online media monitoring tools

If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
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  1. PR Measurement

What Is Competitor Mapping and How to Use It for Your PR Campaigns

Just imagine the world without Google Maps or traditional maps. You wouldn’t be able to determine your position, and taking every step would involve significant risk. It is precisely the same in the case of business. Competitor mapping can work as your roadmap and can show you which actions you should take to improve your […]
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  1. Marketing

Top Marketing Technologies for Digital Agencies in 2021

Marketing technologies… there is probably no marketer who does not use them. Technology facilitates work, speeds up many processes, supports sales, helps to analyze brand mentions on the Internet and thus prevents many crises, organizes webinars, analyzes user behavior online, and manages projects. Marketing technologies not only streamline the everyday work of agencies – they […]
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  1. Customer Corner

How to measure reach and impressions with Mediatoolkit?

One of the most talked-about (and often confusing) social media metrics are reach and impressions. In this blog, we’ll show you how to measure reach and impressions with Mediatoolkit and explain their significance. Both metrics fall into the Reach KPIs for social media along with: Share of voice – the percentage of mentions you hold […]
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