Brand Reputation 101: Monitoring, Analysis, and Management Tools
Here’s a quick riddle for you: what takes 20 years to build, and five minutes to ruin? Arguably,…
Future of PR: 5 Predictions for 2023
Public relations or PR is all about shaping and managing how people see, feel and perceive your brand.…
PR Outreach: 5 Steps to Improve Your Campaigns
When someone influential talks about your brand, it creates a domino effect of awareness and interest that can…
Consumer Behavior Analysis 101: How to Learn More About Your Customers
Do you know what a candy bar you always buy when exiting a store, a pile of clothes…
Social Listening Metrics: What and How to Track
Listening to your customers is vital, especially when it comes to social media marketing. Social media is a…
4 Steps to a Successful Crowdfunding Campaign
A successful crowdfunding campaign is the dream of many startups and small business owners who are in need…
How to Do a Brand Analysis
There are several benefits of doing a brand analysis. For starters – it can help you identify weak…
How to Read Emails in Cypress
E2E Automated Sign up Test Some people overlook the importance of testing the sign up flow. They might…