1. Media Monitoring
Despite trying to deliver the best customer service possible; maximizing a customer’s experience, and performing CSR activities, it seems not to be enough. Brand reputation management is challenging. Customers’ behaviors are constantly changing, and the conversations about you on the Internet don’t stop. It’s time to take control. You may be wondering if there is […]
  1. Ebooks
If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
  1. PR Measurement
Just imagine the world without Google Maps or traditional maps. You wouldn’t be able to determine your position, and taking every step would involve significant risk. It is precisely the same in the case of business. Competitor mapping can work as your roadmap and can show you which actions you should take to improve your […]
  1. Marketing
Marketing technologies… there is probably no marketer who does not use them. Technology facilitates work, speeds up many processes, supports sales, helps to analyze brand mentions on the Internet and thus prevents many crises, organizes webinars, analyzes user behavior online, and manages projects. Marketing technologies not only streamline the everyday work of agencies – they […]
  1. Customer Corner
One of the most talked-about (and often confusing) social media metrics are reach and impressions. In this blog, we’ll show you how to measure reach and impressions with Mediatoolkit and explain their significance. Both metrics fall into the Reach KPIs for social media along with: Share of voice – the percentage of mentions you hold […]

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