The curious case of Victoria’s Secret
It’s no secret that the Victoria’s Secret had a rough couple of years behind them. And there are no signs that the situation is any getting better. Their sales have…
The Importance of Social Media Monitoring to your Email Marketing Strategies
Imagine mindlessly scrolling through Facebook and suddenly noticing a familiar logo. Your logo. You check the post and see that a blogger reviewed your product and…
How to improve brand awareness with Mediatoolkit
In this day and age, customers are bombarded with a lot of different products wherever they turn. Online advertisements, billboards, commercials, you name it.…
4 reasons why you should use media monitoring
Does my company need media monitoring, you may ask? Well, in short, yes it does. And here’s why… Media monitoring can provide you with valuable information…
8 Modern PR Tools Every Professional Should Use
Emerging technologies change the way we live each day more and more. But, sometimes even more effectively, they change the way we do business. The PR industry was…
How To Keep Up With Marketing News and Trends When You’re Just Too Busy
We get it – keeping up with marketing news and trends is tricky because there just doesn’t seem to be enough hours in the day. You’ve got a business to run…
How can fashion brands benefit from media monitoring?
The fashion industry is one of the most competitive industries out there. Fresh and eager new talents are emerging constantly and it’s very hard to become relevant…
What to do with online reviews?
What is one of the first things you do when you want to purchase a product, book a hotel or something of that sorts? Let me guess. You check online reviews. I…
Relevant content: consumers vs. marketers
How well do marketers really know their consumers? Contrary to (our) popular belief, not very well. A study by Stackla has raised some very interesting points for…
James Charles and Tati Westbrook YouTube Drama: A turn of events more exciting than Game of Thrones’
If there’s one thing that marked social media in the past week, it’s most definitely the feud between the now infamous James Charles and a fellow beauty blogger…