The (ir)relevance of viral marketing
There are many examples when viral marketing was successful in raising brand awareness – and more. Surely we all remember the craze that was the…
How we migrated Mediatoolkit across data centers?
Motivation Some time ago in Mediatoolkit, we had our application deployed on multiple servers in one data center in the US and it worked fairly smoothly. As time…
Social Listening Like a PRO
Check out our free webinar with Clo Willaerts. Social listening is an ever growing need for more and more digital marketers and, with huge amounts of data…
10 PR Tools You Should Start Using Right Now
Modern communications managers are in dire need of specialized PR tools that can ease their workload. With the news cycle being 24/7 thanks to online media, it is…
How Football Can Brand an Entire Nation – The Curious Case of Croatia
Croatia was the ultimate surprise of the FIFA World Cup 2018, the biggest sporting event on the planet. In a competition of 32 football superpowers, nobody expected…
5 Fun PR Tools To Use Next Time You Write A Press Release
PR people are required to produce compelling messages day in day out. The success of our clients, and our own livelihood, depends on how well we turn abstract…
How To Measure Hashtag Performance in Five Minutes Or Less
Hashtags were introduced to Twitter in 2007 as a way to categorize messages and allow users to easily find conversations of interest. It didn’t take long for…
Instantly Improve Your PR Report: Delete Half Of It
The PR report is the crown of your PR campaign. It is the best way to present what you did and what results it produced. Many of your clients will decide to either…
How to Track Which Websites Published Your Press Release
Last year I worked for a nonprofit association on a marketing strategy for one of their projects. One of my tasks was handling public relations and sending out a…
4 Examples Of Innovative Brand/Influencer Partnerships
For the best part of a decade the beginning of January has seen a library of content posting that the next 12 months will be the ‘year of influencer marketing.’…