Brand Reputation 101: Monitoring, Analysis, and Management Tools
Here’s a quick riddle for you: what takes 20 years to build, and five minutes to ruin? Arguably,…
4 Ways to Measure Brand Health & Tools to Use
Do you know how healthy your brand is? You must be aware of the multiple factors affecting brand…
How Social Listening Can Help Develop Your Video Marketing Strategy
Sometimes it can be a bit intimidating to come up with creative ideas for your new video marketing…
4 Ways of Using Customer Insights to Track Marketing Campaigns
So, you’ve launched several marketing campaigns. Now you’re wondering, what’s the best way to track marketing campaigns? By…
What is Keyword Monitoring
If you’ve been planning to implement a new SEO campaign or improve an existing campaign, you’ll know that…
Competitive Benchmarking: Definition and Best Practices
If you’re a business owner you’re probably constantly looking for ways to improve consumer experience and increase engagement.…
PR Crisis Management – 5 Ways Social Listening Tools Save the Day
Having to deal with a PR crisis is never a happy event. Especially if you don’t have a…
What is Brand Affinity and How Do You Increase It
Customers are the lifeblood of businesses. The reason for that is quite simple – without customers, businesses cannot…