Mediatoolkit - The Art of Information

Blog On
Social Listening, Reputation Management and Online Trends

Featured

Ebooks

A-Z of entertainment marketing

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Gavran August 14, 2020

Ebooks

Pharma Marketing: A Guide

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Gavran March 19, 2020

super bowl analysis featured image

Ebooks

Super Bowl Ads: 2020 Online Analysis

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Gavran March 19, 2020

Ebooks

Geneva International Motor Show: Internet Analysis

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Gavran March 19, 2020

Ebooks

Media Analytics For Marketers

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Gavran March 19, 2020

Marketing

Social media’s impact on the entertainment industry

<img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Malnar April 7, 2020

Analyses

Are Super Bowl ads worth it?

<img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Malnar January 31, 2020

Customer Corner

All You Need to Know About Brand Sentiment Analysis

<img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Malnar March 3, 2021

media monitoring api mediatoolkit blog cover image

Media Monitoring

Media monitoring API: all you need to know about the one to rule them all

<img alt='' src='https://secure.gravatar.com/avatar/177ece1120906397ca86eabb963b51f5?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/177ece1120906397ca86eabb963b51f5?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Iva Anušić March 2, 2021

Media Monitoring

6 reasons why you should use media monitoring

<img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Malnar February 26, 2021

Marketing

Using Social Listening to Improve Your Content Strategy

Written by Jessica Fender February 26, 2021

pharma marketing featured image

Marketing

7 Social Media Hacks: A Cheat Sheet for Pharma Marketing

<img alt='' src='https://secure.gravatar.com/avatar/177ece1120906397ca86eabb963b51f5?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/177ece1120906397ca86eabb963b51f5?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Iva Anušić February 23, 2021

How To Improve Your Crisis Communications Strategy

<img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' height='60' width='60' loading='lazy' data-src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/127974e8a367488768aeec534b514c23?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' loading='lazy'/>

Written by Klara Malnar February 22, 2021