Game of Thrones: the battle of social media
I remember watching the last episode of Season 7 and thinking: “Sooo, now I have to wait 2 years for the next one!?!?” Aaand, here we are folks, almost 2 years…
10 Ways of using Media Monitoring and Analytics Tools in Digital Advertising
If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking…
How financial institutions can use media monitoring to understand their customers
When it comes to financial institutions, there is a lot of challenges and obstacles that need to be tackled in order for them to be in touch with their customers.…
How can Mediatoolkit help you create content?
You’ve probably heard the expression: “Content is king!” Everything revolves around content creation. These days, creating original and quality content can be…
Media monitoring for telecommunication companies
Telecommunication companies are probably the ones that get the most heat from their customers. Nowadays everyone has at least one phone, computer or some other…
11 Tips to Make Content Marketing Work for Small Budgets
Content marketing: not just a buzzword anymore. Having proved its worth over the past decade, content marketing now plays a major role in many companies marketing…
Tesla: how to get people excited
On Thursday, Tesla got people wondering with the abrupt suspension of sales of their cars. If you wanted to buy a car and pressed the buying button it directed you…
How can NGOs apply media monitoring
Whether your area of interest is that of humanitarian, educational, environmental or other character, there are a few common touchpoints in media monitoring for…
Dream Crazier: how Nike thrives on social issues based marketing
Following up on the very popular Dream Crazy commercial starred by Colin Kaepernick, Nike just released the new women-oriented Dream Crazier commercial narrated by…
And the Social Media Oscar goes to…
The 91st Academy Awards, the Oscars, were held on Sunday. It kinda felt like a relief because of all of the disasters that happened leading up to it. The Academy…