Samsung Galaxy Fold or Flop: the consumers’ first impression

Samsung just held its Unpacked event for 2019, revealing an impressive number of new products. The event itself was a great success, publicity-wise. The YouTube…


Media monitoring for marketing agencies

Media monitoring uses are vast – they are applicable to almost every industry, especially PR and marketing. What then, are the benefits of media monitoring…


How can customer support benefit from media monitoring?

To provide excellent customer support, the most important thing is to listen. You know what they say – a customer is a king. And whether you agree or…


Media monitoring for event management

Other than being useful for reputation management and measuring PR results, social media monitoring tools track data that can have an impact on event management as…


Media Monitoring Integrations For Smarter Business Decisions

When making business decisions, you can never have too much data. Our clients made us well aware of that, which led to some interesting projects and media…


How to secure your marketing campaign’s success

A lucrative marketing campaign. That’s the dream, isn’t it? A campaign that’ll raise your brand’s awareness, spark interest in consumers and entice them into a…


Gillette – the new example of marketing of values

Gillette has sparked a lot of buzz after releasing their campaign “The best men can be”. Originally posted on the 14th of January, this video is their first step…


Keep calm with media monitoring alerts on

If working in PR, handling media crises is in your job description. Knowing you’re the one who handles them, unfortunately, doesn’t make the job any less stressful.…


Here’s how even musicians can profit from using Mediatoolkit

Trying to get your band to succeed in all fields (or any) can be extremely frustrating. Refused calls, unanswered e-mails, and trying to grow your audience are…


How multiple departments in a company can benefit from using Mediatoolkit

As the Internet took over the role of being the primary source of information, it became a necessity for many industries to recognize numerous opportunities…