5 Fun PR Tools To Use Next Time You Write A Press Release

PR people are required to produce compelling messages day in day out. The success of our clients, and our own livelihood, depends on how well we turn abstract…


How To Measure Hashtag Performance in Five Minutes Or Less

Hashtags were introduced to Twitter in 2007 as a way to categorize messages and allow users to easily find conversations of interest. It didn’t take long for…


Instantly Improve Your PR Report: Delete Half Of It

The PR report is the crown of your PR campaign. It is the best way to present what you did and what results it produced. Many of your clients will decide to either…


track press release online

How to Track Which Websites Published Your Press Release

Last year I worked for a nonprofit association on a marketing strategy for one of their projects. One of my tasks was handling public relations and sending out a…


4 Examples Of Innovative Brand/Influencer Partnerships

For the best part of a decade the beginning of January has seen a library of content posting that the next 12 months will be the ‘year of influencer marketing.’…


Create an Amazing Online Media Report in Minutes (Using Our 2000 Custom Charts)

“I need to create a custom media report for the client, can I do it?” is a sentence we heard one too many times over the last few years. Answering “no” often left…


7 Questions to Probe Your Online Marketing Strategy

The key to a well-performing online marketing strategy, or any kind of strategy in general—is regular, objective evaluation and analysis. Every so often, you need…


digital marketing pitch social listening

Social Listening Helps Your Agency Land New Clients

Preparing a digital marketing pitch and wondering how social listening can help your digital agency land a new client? Read on to discover how social listening…


Mediatoolkit + Zapier = Best way to automate your social listening efforts

A social listening tool like Mediatoolkit is ideal for people who like to automate boring tasks, save precious time and generally prefer to do other things…


[FREE EBOOK] 100+ Tools to Find and Manage Influencers

For 75 percent of marketing and communication professionals, finding the right influencers is the biggest challenge when building an influencer engagement……