Blog on social listening, reputation management and online trends

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  1. Ebooks

The right way to use online media monitoring tools

If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
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  1. Ebooks

Media Analytics For Marketers

All the ways social listening can help you improve your marketing strategy. This ebook highlights the importance of media monitoring for marketers and moves away from establishing media monitoring tools as purely a PR instrument. It identifies six key areas that benefit from practicing social listening – from market research to analysing marketing campaign results. […]
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  1. Marketing
  2. PR & Communications

PR vs Marketing: 5 Main Differences Explained (And Compared)

Although there are several differences between marketing and public relations (PR), many people perceive them to be the same. However, putting an equals sign between them is a mistake. Are you just at the beginning of your marketing journey? It’s worthwhile to understand the fundamental differences between the two. PR and marketing are not the […]
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  1. PR & Communications

Brand Reputation Management: Top 5 Tips for Success

Despite trying to deliver the best customer service possible; maximizing a customer’s experience, and performing CSR activities, it seems not to be enough. Brand reputation management is challenging. Customers’ behaviors are constantly changing, and the conversations about you on the Internet don’t stop. It’s time to take control. You may be wondering if there is […]
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  1. PR & Communications

What Is Competitor Mapping and How to Use It for Your PR Campaigns

Just imagine the world without Google Maps or traditional maps. You wouldn’t be able to determine your position, and taking every step would involve significant risk. It is precisely the same in the case of business. Competitor mapping can work as your roadmap and can show you which actions you should take to improve your […]
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