11 Tips to Make Content Marketing Work for Small Budgets
Content marketing: not just a buzzword anymore. Having proved its worth over the past decade, content marketing now plays a major role in many companies marketing…
Tesla: how to get people excited
On Thursday, Tesla got people wondering with the abrupt suspension of sales of their cars. If you wanted to buy a car and pressed the buying button it directed you…
How can NGOs apply media monitoring
Whether your area of interest is that of humanitarian, educational, environmental or other character, there are a few common touchpoints in media monitoring for…
Dream Crazier: how Nike thrives on social issues based marketing
Following up on the very popular Dream Crazy commercial starred by Colin Kaepernick, Nike just released the new women-oriented Dream Crazier commercial narrated by…
And the Social Media Oscar goes to…
The 91st Academy Awards, the Oscars, were held on Sunday. It kinda felt like a relief because of all of the disasters that happened leading up to it. The Academy…
Samsung Galaxy Fold or Flop: the consumers’ first impression
Samsung just held its Unpacked event for 2019, revealing an impressive number of new products. The event itself was a great success, publicity-wise. The YouTube…
Media monitoring for marketing agencies
Media monitoring uses are vast – they are applicable to almost every industry, especially PR and marketing. What then, are the benefits of media monitoring…
How can customer support benefit from media monitoring?
To provide excellent customer support, the most important thing is to listen. You know what they say – a customer is a king. And whether you agree or…
Improve your political campaign with media monitoring
There are many elements that you need to manage while running a political campaign. Public perception, candidates with different personalities, unexpected events,…
Media monitoring for event management
Other than being useful for reputation management and measuring PR results, social media monitoring tools track data that can have an impact on event management as…