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How to Track Which Websites Published Your Press Release

Last year I worked for a nonprofit association on a marketing strategy for one of their projects. One of my tasks was handling public relations and sending out a…


4 Examples Of Innovative Brand/Influencer Partnerships

For the best part of a decade the beginning of January has seen a library of content posting that the next 12 months will be the ‘year of influencer marketing.’…


Create an Amazing Online Media Report in Minutes (Using Our 2000 Custom Charts)

“I need to create a custom media report for the client, can I do it?” is a sentence we heard one too many times over the last few years. Answering “no” often left…


7 Questions to Probe Your Online Marketing Strategy

The key to a well-performing online marketing strategy, or any kind of strategy in general—is regular, objective evaluation and analysis. Every so often, you need…


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Social Listening Helps Your Agency Land New Clients

Preparing a digital marketing pitch and wondering how social listening can help your digital agency land a new client? Read on to discover how social listening…


Mediatoolkit + Zapier = Best way to automate your social listening efforts

A social listening tool like Mediatoolkit is ideal for people who like to automate boring tasks, save precious time and generally prefer to do other things…


[FREE EBOOK] 100+ Tools to Find and Manage Influencers

For 75 percent of marketing and communication professionals, finding the right influencers is the biggest challenge when building an influencer engagement……


[infographic] Explaining Boolean Operators With Pizza

Boolean Operators are simple words (AND, OR, NOT or AND NOT) used as conjunctions to combine or exclude keywords in a search, resulting in more focused and…


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Mediatoolkit Bags Leading Business Software Directory’s Great User Experience for Social Media Monitoring Software

Monitoring online mentions across the internet — from social media channels and forums to chat rooms and websites — is detrimental to help enterprises…


[INFOGRAPHIC] 4 Effective Ways to Show PR Results

Proving communications results in business can be challenging. Especially so if communication effort is campaign based and sporadic. Using vain or faulty metrics…