Media Monitoring Integrations For Smarter Business Decisions

When making business decisions, you can never have too much data. Our clients made us well aware of that, which led to some interesting projects and media…


How to secure your marketing campaign’s success

A lucrative marketing campaign. That’s the dream, isn’t it? A campaign that’ll raise your brand’s awareness, spark interest in consumers and entice them into a…


Gillette – the new example of marketing of values

Gillette has sparked a lot of buzz after releasing their campaign “The best men can be”. Originally posted on the 14th of January, this video is their first step…


Keep calm with media monitoring alerts on

If working in PR, handling media crises is in your job description. Knowing you’re the one who handles them, unfortunately, doesn’t make the job any less stressful.…


Here’s how even musicians can profit from using Mediatoolkit

Trying to get your band to succeed in all fields (or any) can be extremely frustrating. Refused calls, unanswered e-mails, and trying to grow your audience are…


How multiple departments in a company can benefit from using Mediatoolkit

As the Internet took over the role of being the primary source of information, it became a necessity for many industries to recognize numerous opportunities…


Victoria’s Secret: from glory to crisis

In a world with thousands of fashion brands, I think we can all agree that Victoria’s Secret is a brand that probably everybody knows about. So, if the crisis hits,…


The (ir)relevance of viral marketing

There are many examples when viral marketing was successful in raising brand awareness – and more. Surely we all remember the craze that was the…


How we migrated Mediatoolkit across data centers?

Motivation Some time ago in Mediatoolkit, we had our application deployed on multiple servers in one data center in the US and it worked fairly smoothly. As time…


Social Listening Like a PRO

Check out our free webinar with Clo Willaerts. Social listening is an ever growing need for more and more digital marketers and, with huge amounts of data…