How can fashion brands benefit from media monitoring?

The fashion industry is one of the most competitive industries out there. Fresh and eager new talents are emerging constantly and it’s very hard to become relevant…


What to do with online reviews?

What is one of the first things you do when you want to purchase a product, book a hotel or something of that sorts? Let me guess. You check online reviews. I…


Relevant content: consumers vs. marketers

How well do marketers really know their consumers? Contrary to (our) popular belief, not very well. A study by Stackla has raised some very interesting points for…


James Charles and Tati Westbrook YouTube Drama: A turn of events more exciting than Game of Thrones’

If there’s one thing that marked social media in the past week, it’s most definitely the feud between the now infamous James Charles and a fellow beauty blogger…


Forget Tinder, Facebook is the new matchmaker

From April 30 to May 2, Facebook held its annual F8 developer conference. CEO Mark Zuckerberg announced a couple of new features that Facebook is about to launch…


How to get to know your competitors?

You know the saying: “Keep your friends close, but keep your enemies closer” right? Well, “enemies” is too harsh of a word, but you get the point. The thing is…


Met Gala 2019: social media recap

A couple of months ago we did a social media analysis of the Oscars ceremony, and now it is time for the “fashion Oscars” social media analysis as…


3 reasons why you should start guest blogging

Blogging is a great way of producing content that your customers will appreciate and want to engage with. With blog writing, you’re giving your customers useful,…


Game of Thrones: the battle of social media

I remember watching the last episode of Season 7 and thinking: “Sooo, now I have to wait 2 years for the next one!?!?” Aaand, here we are folks, almost 2 years…


10 Ways of using Media Monitoring and Analytics Tools in Digital Advertising

If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking…