James Charles and Tati Westbrook YouTube Drama: A turn of events more exciting than Game of Thrones’

If there’s one thing that marked social media in the past week, it’s most definitely the feud between the now infamous James Charles and a fellow beauty blogger…


Forget Tinder, Facebook is the new matchmaker

From April 30 to May 2, Facebook held its annual F8 developer conference. CEO Mark Zuckerberg announced a couple of new features that Facebook is about to launch…


How to get to know your competitors?

You know the saying: “Keep your friends close, but keep your enemies closer” right? Well, “enemies” is too harsh of a word, but you get the point. The thing is…


Met Gala 2019: social media recap

A couple of months ago we did a social media analysis of the Oscars ceremony, and now it is time for the “fashion Oscars” social media analysis as…


3 reasons why you should start guest blogging

Blogging is a great way of producing content that your customers will appreciate and want to engage with. With blog writing, you’re giving your customers useful,…


Game of Thrones: the battle of social media

I remember watching the last episode of Season 7 and thinking: “Sooo, now I have to wait 2 years for the next one!?!?” Aaand, here we are folks, almost 2 years…


10 Ways of using Media Monitoring and Analytics Tools in Digital Advertising

If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking…


How financial institutions can use media monitoring to understand their customers

When it comes to financial institutions, there is a lot of challenges and obstacles that need to be tackled in order for them to be in touch with their customers.…


How can Mediatoolkit help you create content?

You’ve probably heard the expression: “Content is king!” Everything revolves around content creation. These days, creating original and quality content can be…


Media monitoring for telecommunication companies

Telecommunication companies are probably the ones that get the most heat from their customers. Nowadays everyone has at least one phone, computer or some other…