Here’s how even musicians can profit from using Mediatoolkit

Trying to get your band to succeed in all fields (or any) can be extremely frustrating. Refused calls, unanswered e-mails, and trying to grow your audience are…


How multiple departments in a company can benefit from using Mediatoolkit

As the Internet took over the role of being the primary source of information, it became a necessity for many industries to recognize numerous opportunities…


Victoria’s Secret: from glory to crisis

In a world with thousands of fashion brands, I think we can all agree that Victoria’s Secret is a brand that probably everybody knows about. So, if the crisis hits,…


The (ir)relevance of viral marketing

There are many examples when viral marketing was successful in raising brand awareness – and more. Surely we all remember the craze that was the…


How we migrated Mediatoolkit across data centers?

Motivation Some time ago in Mediatoolkit, we had our application deployed on multiple servers in one data center in the US and it worked fairly smoothly. As time…


Social Listening Like a PRO

Check out our free webinar with Clo Willaerts. Social listening is an ever growing need for more and more digital marketers and, with huge amounts of data…


10 PR Tools You Should Start Using Right Now

Modern communications managers are in dire need of specialized PR tools that can ease their workload. With the news cycle being 24/7 thanks to online media, it is…


How Football Can Brand an Entire Nation – The Curious Case of Croatia

Croatia was the ultimate surprise of the FIFA World Cup 2018, the biggest sporting event on the planet. In a competition of 32 football superpowers, nobody expected…


5 Fun PR Tools To Use Next Time You Write A Press Release

PR people are required to produce compelling messages day in day out. The success of our clients, and our own livelihood, depends on how well we turn abstract…


How To Measure Hashtag Performance in Five Minutes Or Less

Hashtags were introduced to Twitter in 2007 as a way to categorize messages and allow users to easily find conversations of interest. It didn’t take long for…