Posts with hashtags can get 2x more engagement. Could you imagine publishing a post on your client’s/brand’s account without a hashtag? If your answer is no, good for you!

If you’re here, then you probably already know that hashtags are an important part of any marketing strategy. They help you drive traffic and gain social media attention. Even though their usage may seem simple, it’s a bit more complicated.

As with any marketing approach, hashtags also need to be analyzed and optimized. Luckily, marketers don’t need to do that manually anymore. You just need one superpower – a good hashtag tracker.

We want to show you our top picks of the best hashtag trackers in 2021 for helping you obtain insightful data and improving your hashtag performance.

What is hashtag tracking and why does it matter?

You should not overuse hashtags because doing so stunts the reach of your posts. If you use too many of them, posts can look like spam to Instagram’s (and other networks’) algorithms and they won’t look good to readers either.

That is why you need to choose only those hashtags that have an actual impact on your post visibility. And this is where hashtag tracking comes into play.

Hashtag tracking allows you to monitor hashtags across all social media networks and see how they are performing. You can measure them and prove their impact. As a result, you will only need to use those that work.

Hashtag tracking can be done manually, but this is rather time-consuming. With so many tools available, why waste hours on something that can be automated?

All You Need Is… A hashtag tracker.

A hashtag tracker provides you with much more than just the number of times a particular hashtag has been used. It gives you access to many insightful bits of data that you can use to your advantage. You could research your competitors and get inspired, and/or research your audience and find out what hashtags they are using.

Hashtag trackers monitor almost the whole Internet, so you can be notified as soon as somebody uses your hashtag and react quickly. Hashtag tracking is also a great way to spot emerging trends before others so you can make use of that knowledge.

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Now that you know you want to start monitoring the hashtags you use, you have one more thing to do – choosing a hashtag tracker that will meet your needs.

Psst… we’ll make it easy for you. Below is a list of hashtag trackers that we consider to be the best of the best.

Best hashtag trackers:

Mediatoolkit

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Mediatoolkit is primarily a social media monitoring tool. However, it can be a powerful hashtag tracker too. It monitors more than 100 million sources in real-time. Once your hashtag is used, Mediatoolkit will immediately inform you via Slack, email, or its app, depending on your preferences.

The whole hashtag tracking process is pretty simple – you type in a hashtag that you want to monitor, and if it’s been used recently then you’ll get the results in a matter of seconds. If there are no results immediately, don’t worry. As soon as people start using the hashtag, they’ll start showing up.

Once you have the results, you can create beautiful reports containing a lot of insightful data. You can choose from ready-made ones: basic, advanced report, and competitive analysis, or create your own from scratch.

If you’re only interested in tracking hashtags on a particular platform (e.g. Twitter), you can easily filter the mentions. Additionally, you can filter your feed by date range or source, or narrow down your results only to a specific sentiment that you want to analyze. It works both ways – if you want to check off a specific source, that’s not a problem either.

Keeping track of hashtags is a piece of cake with this tool. Everything is shown in a super-simple interface, and you will have no problem mastering it quickly.

🔝 Best features:

  • Millions of tracked sources: Facebook, Twitter, Instagram, Youtube, Reddit, VKontakte, and Tripadvisor all included
  • Boolean search to follow many hashtags variations
  • Mediatoolkit’s Word Cloud to find relevant hashtags
  • Real-time notifications via email, Slack, and its own app
  • Access to historical data
  • Ready-made and customizable reports with appealing graphs and insightful data that can be downloaded as particular sections or exported whole in PDFs or editable .PPT documents
  • Ability to set automated actions
  • Advanced filtering options
  • Zapier, API, and custom integrations

✨ This tool is best for:

  • Start-ups
  • Marketing agencies
  • Owners of any sized business
  • Marketers
  • Freelancers

💵 Pricing:

MediaToolkit offers a 7-day free trial without requiring credit card details. Its price starts from $370/month paid annually – however, even the lowest plan doesn’t limit your access to any features. Furthermore, every plan provides an unlimited number of keywords and users, plus an Account Manager and a Customer Success Manager at your disposal.


Brand24

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Brand24 is mainly a tool for monitoring your brand mentions on the Internet. However, just like Mediatoolkit, Brand24 can be successfully used as a hashtag tracking search tool.

It allows you to track hashtags on Twitter, Instagram, or other social networks and monitor your hashtags trend on a volume chart. You can use this hashtag tracker to count the number of posts for a particular hashtag in order to see how popular it is.

With Brand24, you can find out which social media profiles are the most influential when using specific hashtags. As part of Brand 24’s Max plan, you can track hashtag activity in real-time.

🔝 Best features:

  • Excel reports with raw data
  • Estimated social media reach
  • Access the most influential social media profiles using specific hashtags
  • Data up to 12 months old
  • Build-in sentiment and influence filters
  • Easy-to-use dashboard

✨ This tool is best for:

  • Individuals
  • Agencies
  • Marketing teams

💵 Pricing:

Brand24 offers a 14-day free trial without requiring credit card details. Its price starts from $49/month. Despite the low cost, its offer is more tailored for individuals than teams as it has a minimal set of features. Even the highest plans still have a limited number of keywords and users. A consultant is available only on the highest plan.

BrandMentions

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By searching across Instagram, Facebook, and Twitter, BrandMentions finds relevant information and insights about hashtags. Using this tool, you can get detailed reports on impressions, reach, and the number of posts for any hashtag.

Tracking hashtags with this tool gives you historical data dating back over a year, giving you a better picture of your hashtag strategy. Additionally, it reveals competitor hashtag strategies through effective social listening.

🔝 Best features:

  • A straightforward and user-friendly interface
  • In-depth reports
  • Identification of the most influential and active sources that mention a hashtag
  • Historical hashtag data going back more than a year

✨ This tool is best for:

  • Business owners
  • Agencies
  • Small companies

💵 Pricing:

BrandMentions offers a 7-day free trial without requiring credit card details. Its price starts from $99/month. Even the lowest plan has a good set of features, but it’s limited to 3 projects and 15 keywords. Real-time alerts are available only on higher plans.

Buzzsumo

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Even though it’s a tool designed for content research and discovery, it is full of powerful features suitable for tracking hashtags. Buzzsumo is especially useful for finding content and influencers related to a particular hashtag.

After typing a hashtag into Buzzsumo’s content analyzer, you can assess the best-performing posts on social media that use it and find the top ones to share. This is a great way to find user-generated content and leverage it to your benefit.

🔝 Best features:

  • Ability to find influencers who publish particular hashtags (automatically tags relevant profiles as influencers)
  • Easily adjustable interface
  • Hashtag suggestions
  • In-app notifications
✨ This tool is best for:
  • Small start-ups
  • Freelancers
  • Agencies
  • Marketing teams

💵 Pricing:

Buzzsumo offers a 30-day free trial without requiring credit card details. Its price starts from $99/month paid annually. For up to 10 searches per month, the tool is free. YouTube and Facebook Page analyzes are available only on the highest plan.

YouScan.io

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YouScan.io is a hashtag tracker with social media intelligence powered by image recognition. As a result, the tool analyzes what users write on social media in text and what they post in the form of images.

It’s a great option for companies that want complex solutions with many advanced features available. Nevertheless, they need to be aware of its extremely high price. 

🔝 Best features:

  • Qualitative and quantitative research with an individual set of requirements
  • Many advanced filters available (e.g. geography, language, sources)
  • Retrospective research
  • Integrations with Slack, Telegram, HelpDesk, CRM, and webhooks
  • Ability to analyze visual user-generated content on social media

✨ This tool is best for:

  • Big companies
  • Industry leaders

💵 Pricing:

YouScan.io offers a demo for anyone who is interested. Its price starts from $12,000 per year. Because of its price, the offer is aimed at big companies. They offer custom pricing if the company needs to track more than 10M mentions. There are also add-ons to plans available, and their prices start from $500/month.

Talkwalker

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Talkwalker is a good hashtag tracker that provides real-time hashtag tracking across all social media and online channels. In addition, the tool provides you with a complete overview of all the metrics associated with your hashtag.

You can test the success of your hashtag campaigns with a wide range of hashtag tracking metrics and measure their evolution over time.

🔝 Best features:

  • Agile reporting
  • Virality Map feature to identify people who have reach
  • Access to 2 years of historical data
  • Social listening training

✨ This tool is best for:

  • Growing brands
  • Agencies
  • Marketing teams

💵 Pricing:

Talkwalker offers a free demo upon request. Its offer is divided into three categories: Listening, Analytics, and Research. Unfortunately, it does not provide much more pricing information, except that social listening costs $9,000 per year. Other offers are available by contacting their sales team.

Conclusion

So now you know our top 6 hashtag trackers. We hope that we’ve made your choice easier, and you now have an idea about which tools you want to check out yourself.

If you want to find out more about using hashtag tracking, check out another article related to this topic – Hashtag Tracking in Mediatoolkit: 5 Tips for Success. And if you want to test out Mediatoolkit, simply click on the button below.


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