Ebooks The right way to use online media monitoring tools If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […] Written by Iva Glavinić September 13, 2021October 8, 2021 Saving Bookmark this article Bookmarked
Ebooks A-Z of entertainment marketing A new kind of guide through entertainment marketing. With all the experience of reading a magazine and the informative nature of a dictionary, we bring you the hows and whys of entertainment marketing from A to Z. From analytics to zombies, from the survival of the cinema to social media’s impact on the entertainment industry […] Written by Klara Gavran August 14, 2020October 8, 2021 Saving Bookmark this article Bookmarked
Ebooks Pharma Marketing: A Guide This ebook focuses on all things pharmaceutical marketing – from its importance and restrictions to best practices and strategies. It looks at pharmaceutical marketing as an evolving area, free from traditional marketing framework and encouraged to think outside the box. What are you going to discover? The importance of pharma marketing The fact is that […] Written by Klara Gavran March 19, 2020October 8, 2021 Saving Bookmark this article Bookmarked
Ebooks Super Bowl Ads: 2020 Online Analysis Super Bowl is one of the most-watched sporting events in the world, but also a big opportunity for marketers. It is an event that attracts millions of viewers every year that look forward to more than a game – Super Bowl commercials that provide additional entertainment value. It comes as no surprise then that advertisers […] Written by Klara Gavran March 19, 2020September 22, 2021 Saving Bookmark this article Bookmarked
Ebooks Geneva International Motor Show: Internet Analysis The GIMS 2020 might not have made it to Palexpo, but it certainly did to cyberspace. In this analysis, we take a look at the online coverage of the motor show. Which car won the online popularity contest? When did the show reach its peak? How did the coronavirus and the subsequent show cancellation affect […] Written by Klara Gavran March 19, 2020September 22, 2021 Saving Bookmark this article Bookmarked
Ebooks Media Analytics For Marketers All the ways social listening can help you improve your marketing strategy. This ebook highlights the importance of media monitoring for marketers and moves away from establishing media monitoring tools as purely a PR instrument. It identifies six key areas that benefit from practicing social listening – from market research to analysing marketing campaign results. […] Written by Klara Gavran March 19, 2020October 8, 2021 Saving Bookmark this article Bookmarked
Ebooks What brands can learn from politicians on social media The career of a politician often starts (and ends) with the media – the best politicians are also savvy communicators. With social media being one of the main communication channels through which they communicate with voters, brands can learn a valuable lesson from the most successful companies. While some politicians decided to hire an army […] Written by Matija Martek July 28, 2016March 2, 2020 Saving Bookmark this article Bookmarked
