Ebooks

complete introduction to online media monitoring tools header
  1. Ebooks

The right way to use online media monitoring tools

If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
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  1. Ebooks

Media Analytics For Marketers

All the ways social listening can help you improve your marketing strategy. This ebook highlights the importance of media monitoring for marketers and moves away from establishing media monitoring tools as purely a PR instrument. It identifies six key areas that benefit from practicing social listening – from market research to analysing marketing campaign results. […]
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politicians brands
  1. Ebooks

What brands can learn from politicians on social media

The career of a politician often starts (and ends) with the media – the best politicians are also savvy communicators. With social media being one of the main communication channels through which they communicate with voters, brands can learn a valuable lesson from the most successful companies.  While some politicians decided to hire an army […]
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