The world of digital marketing has never been noisier. With so many channels to choose from and places to spend your money, it can be really hard to know where to invest time and money.
In an age where you can calculate the return on investment of every marketing activity, there is no room for gamble. Whether you’re a marketing manager or a small business owner, you want to use the very best only.
Here is our small selection of the finest digital marketing solutions for 2021 – those that deliver tangible results and provide an excellent return on investment. Let’s dig in!
#1 Get your media monitoring sorted with Mediatoolkit
Can you build your marketing strategy without knowledge about what’s going on around your brand online?
You surely can. But will it work?
Mediatoolkit ensures that you are always in the loop with the latest news about your brand, industry, competitors, event, or whatever’s of your interest. With a customizable feed, it’s easy for you to track mentions and keywords, as well as to be notified when a new one pops up.
No matter what you do and where you are, this tool has your back. It covers over 100 million sources in any language in the world, so literally, anyone can start monitoring their brand today. You can monitor websites, forums, and a variety of social media platforms.
Just being informed is not enough, though. Mediatoolkit sends you real-time alerts about your brand mentions across the web, so if a crisis is looming, you’ll know it before anyone else does.
Top this all off with sentiment analysis, which lets you know how someone feels about your brand, and you have a very powerful PR tool. Just grab your daily/weekly report and you’ll see what the world thinks about you and your brand, without breaking a sweat.
#2 Work on your social media management with Kontentino
Creating, planning and promoting content on social media yourself is not an easy task.
Particularly when you run multiple profiles, you are often at the mercy of the tools created for this purpose. Interestingly, the choice is quite large, although many of these tools work very similarly. It is therefore worth looking for those that offer something more, such as Kontentino.
In the social media era, Kontentino enables marketers to deliver their content more efficiently and effectively.
The more profiles you manage and the more content you create, the harder it is to be well organized. This process is facilitated by Kontentino, which, using an intuitive calendar, allows you to keep all of the most important information and tasks in one place. From there, you can also send created posts to clients, and after their approval, it is easy to plan them on a given profile. However, that is not the end of the capabilities of this tool.
As Kontentino was developed by an interactive agency, it addresses the issues faced by marketers who run social media profiles. The marketing calendar goes beyond a simple calendar of postings on channels like Facebook, Linkedin, Twitter, and Instagram.
Users also receive an additional calendar for inspiration and ideas that can be shared with the team. It is possible to control the flow of information and tasks between team members, as well as on the client-agency line (acceptance of posts by the client without the need to log in). An editable checklist with the most important guidelines is visible when creating posts, which is especially useful for new team members. The “drag and drop” option, which makes it easier to schedule posts and copy them to other platforms, is another extremely useful function of the platform. Automatic export of planned content to a given platform, allows, for example, to arrange the promotion of posts on Facebook in advance. What’s more, extensive analytics are useful for marketers.
#3 Use Landingi to rock your marketing campaigns
Landingi is a platform for everyday marketing activities, enabling marketers to conduct campaigns on their own using landing pages. Thanks to an approach focused on attractive design and usability, this platform supports customers at every stage of creating marketing campaigns: from design, through launch, integration, and optimization, to conversion.
There are various tools, features, and solutions available in Landingi that are tailored to marketers and their clients’ needs, business profiles, and industries.
It offers not only a tool for self-editing landing pages but also a website design and implementation service. And, while marketers can make the most of an intuitive drag & drop editor, over 300 highly converting templates, and thousands of in-app assets at their disposal, they are not the only features of this robust platform. Marketers get access to easy lead management, funnels, A/B/X testing, and pop-ups, just to name a few. Additionally, Landingi integrates with over 40 external tools and applications.
Landingi makes it possible, and easy, to independently conduct marketing campaigns using landing pages, pop-ups, and conversion funnels.
#4 Analyze like a pro with Smartlook
Smartlook lets you get insights into how your customers behave on your site or app and better understand their needs. The tool records every user of your application or website visitor and displays this information in multiple ways: using session recordings, event analytics, heat maps, and funnels. This way, you can look at the general picture of how a given group of users acts or hop into a particular session and gain an individual perspective.
Use this tool to improve your marketing actions. Heat maps let you see which elements on your site or app catch attention: whether it’s by clicks or mouse moves. For example, you can play with the CTA copy to improve your conversion rate. You can also compare new and returning users’ behavior and leverage this information to adjust your landing pages.
Events and funnels also hide a lot of insights. Learn more about what people do on your site when browsing on mobile or desktop, and use this information to adjust your ad campaign content accordingly. You can also segment your users based on their behavior: whether it’s due to demographics, stage in the sales funnel, or place where they learned about your product. This helps you deliver a better-targeted message.
Whenever you need detailed insights into your customer behavior, you can just jump into a session recording. With filters, you will find the information you call for in the blink of an eye.
All tools work better when they work together, which is why Smartlook offers a wide variety of integrations with other famous applications such as Slack, Zapier, Intercom, and Wix.com.
#5 Create captivating stories with Instasize
All marketers know that when it comes to selling a product or service online, visuals are everything. This is because people are naturally drawn to visual content — a fact that was true even before the internet existed. But the reality is that not every brand has the budget to hire a full production team to get their visuals on-point. That’s where Instasize comes in.
Instasize is a creative toolkit for content creators and marketers. It’s an easy-to-use app that allows you to shoot, edit, and publish professional-grade photos and videos in just a few taps on your device. It cuts down the whole production process from hours to minutes and is a great option for small teams — all you need is a smartphone!
Even the average social media user will have specific needs when it comes to publishing photos online. There’s more to it than simply applying a cool filter; it has to be on-brand. You also need to consider other details such as size, and brightness, not to mention editing out tiny flaws and blemishes. Instasize can help you address all of those and more with minimal fuss and with time to spare. It allows you to reframe shots to your liking and resize photos to be optimized for your platform of choice.
Instasize has over 130 filters that can be applied to both photos and videos. You can also layer multiple filters in a single image as well as adjust the intensity of the filters themselves. If you want to dive into the details, the app’s slider tool makes it easy to tweak your image’s attributes.
This app is available on both iOS and Android devices and is free to download.
If you’re interested in finding Instagram tools best suited for your business, we recommend reading 18 Instagram Tools for Marketers, Sales, Customer Support Chat, Influencers & More.
#6 Unclog your channels with Channels
Channels is an effective solution created to increase the productivity of marketers. It’s a data-driven phone system that helps provide a unique customer experience and create strong business relationships.
The system allows a marketer to learn important information about their customer before a call. The former will have everything displayed on-screen, so they don’t need to carry out an extensive interview but move straight to the actual point of the conversation. If a marketer cares about both customer satisfaction and expanding their business, this solution covers it all.
Channels also provides a Web Call widget, which is a one-click button that can be added to the company’s website. Marketers can design the theme, color, and location of the button, all to help customers reach them easily whenever they need to. Web Call improves conversion rate and website usability, the two things that marketers most love to see increasing.
Another valuable feature is call recording. It’s the perfect way for a marketer to focus totally on having a pleasant and efficient conversation. There is no need to take a break to note the most important points, which will only disrupt the talk and discourage the customer. A marketer can listen to the conversation again and pick the most important parts of it in order to build the foundations of a strong customer relationship.
Some features link with each other to facilitate the work of marketers. There are international phone numbers for 60+ countries, so they can speak to customers from e.g. China, Canada, or Germany easily and without any major costs. If that’s not enough, the system is available as a Mobile App, allowing marketers to talk to customers from anywhere they want. They have both local and international phone numbers and necessary customer information in their pocket.
#7 Amp up your visual game with Visme
When it comes to brand promotion, it is critically important to follow a few core concepts:
● Understand the issues that your target audience has
● Realize how your product/service can help solve those issues
● Create a message that will resonate with the audience
● Promote your product/service gently
● Produce visually-appealing content.
You can see how these concepts are clearly reflected in a marketing funnel. And if you want your potential customers to move down the funnel to the final stage known as “conversion”, you must power your marketing strategies up with visual elements. How to help your marketing with creating eye-catching content?
You can do so with the help of a content design tool called Visme, which is a professional design toolkit that can help you create engaging content for every stage of the funnel.
What can you do with Visme?
It is a well-known fact that content is king. Therefore, your entire marketing strategy should revolve around creating high-quality engaging content.
This content should work as a bridge that leads your potential customers from the awareness stage to the conversion stage of the funnel. In other words, content must connect the problem your potential customers have with your brand as the solution. To make your content more interactive you should repurpose it. For example, you can create animated infographics, master videos, and different charts. Or you can enrich a boring text by adding unique self-made images.
Other than that, Visme allows you to design beautiful advertising campaigns. You don’t need to bother yourself with designing ads from scratch. Visme offers a wide range of free ad templates and a library of a million stock photos to choose from. If your marketing department needs to make their reports more versatile, Visme can suggest using a report maker tool. Moreover, for those marketers who are obsessed with presentations, Visme has something to offer to you. With its presentation maker tool, marketers will be able to create engaging presentations without any fuss. To sum up, Visme is a must-use service for non-designers to create attention-worthy content.
There is no room for guessing in marketing in 2021. If you’re looking for some tools that are all about results and no fluff, look no further. Our list has tools that will bring results to all types of audiences, from solopreneurs to Fortune 500 companies. The age of guessing your marketing results is long gone and with this marketing stack, you’re certain to make money in these uncertain times.