1. Online Trends & Analyses

Game of Thrones: the battle of social media

Written by Posted on

I remember watching the last episode of Season 7 and thinking: “Sooo, now I have to wait 2 years for the next one!?!?”

Aaand, here we are folks, almost 2 years later. The first episode of the last GoT Season is finally here! Since there was a lot of excitement surrounding the season premiere, we decided to quantify it.

The term Game of Thrones was mentioned over 170 000 times with over 3 and a half billion impressions.

When it comes to channels people used to discuss, Twitter is leading with little more than half of all online mentions.

As you can see on the map below, the show was predominately mentioned in the US (98 484). The interesting thing is that it rarely happens that the whole map is marked blue. The show was literally discussed all around the world. Behind the US, it was mostly mentioned in Mexico (11 627), Argentina (11 080), and Spain (11 039). In Croatia, it was mentioned 720 times.

And while the North is preparing for the battle with the Night King and his Army of the dead, Twitter is already a war zone for those who watch GoT, and those who don’t. It’s quite hilarious actually.

Here are the ones who didn’t watch a single episode of GoT and don’t intend to:

And here are the fans responding:

https://twitter.com/Nic_WithoutaK/status/1117809736638922754

https://twitter.com/_aposiopesis/status/1117809980453740544

According to our analysis, haters were in the minority. As you can see from the graph below, the sentiment for the new season was mostly positive!

Finally, the season premiere, apart from Twitter feuds, also brought us some interesting tweets. 

One user got creative and gave us fun facts…

…while another used the opportunity to remind us of climate change.

https://twitter.com/SarahMackAttack/status/1117601959702343680

There you have it, folks!

To all the fans, I wish you a spoiler-free season! And to those who spread spoilers – winter is coming!

If you want to try media monitoring, sign up for our 7-day free trial.

START FREE TRIAL

Member since
Content Creator at Mediatoolkit with a particular interest in marketing, media literacy and fashion.
Do you like Klara Malnar's articles? Follow on social!

Related articles

  1. Online Trends & Analyses

Gillette – the new example of marketing of values

Gillette has sparked a lot of buzz after releasing their campaign “The best men can be”. Originally posted on the 14th of January, this video is their first step towards changing the general company policy. According to them, it will, from now on, be based on changing settled behavior pattern that could cause unacceptable social […]
Written by
  1. Online Trends & Analyses

Automotive marketing changing gears: the rise of electric vehicle ads

As is the norm, after Super Bowl commercials air, reviews come pouring in. Both by social media users and media outlets. Everyone pitches in with their two cents, and car commercials are not exempt from this scrutiny. In 2020, automotive marketing took up eight ad spots, and while less than a year before, it left […]
Written by
  1. Online Trends & Analyses

James Charles and Tati YouTube drama: a turn of events more exciting than GoT

If there’s one thing that marked social media in the past week, it’s most definitely the feud between the now infamous James Charles and a fellow beauty blogger Tati Westbrook. You’ve probably heard of it, even if you’re not a part of the beauty community on YouTube where it took place. Let’s dive into this […]
Written by
  1. Online Trends & Analyses

European Parliament Information Office Croatia prevents information overload with Mediatoolkit

European Parliament Information Office Croatia is dedicated to working with younger audiences and closely collaborates with the media, educational institutions and NGOs in Croatia. Other than working on offline activities and with the wider public and stakeholders, they are also active in the digital sphere. In this aspect, they deliver daily reports to Croatian Members […]
Written by
  1. Online Trends & Analyses

Social Media Analysis: The Oscars Edition

The 92nd Academy Awards ceremony was held last night. Compared to last year, there were no big controversies leading up to this year’s ceremony.  The only thing that stood out, yet again, was the lack of women representation among the nominees. People were disappointed that Greta Gerwig wasn’t nominated for the best director. If she […]
Written by
Next
No Comments
Leave a comment Cancel
Comments to: Game of Thrones: the battle of social media

Your email address will not be published. Required fields are marked *

Attach images - Only PNG, JPG, JPEG and GIF are supported.

Newsletter