You’ve probably heard the expression: “Content is king!”
Everything revolves around it.
These days, making original and quality content can be quite challenging.
That’s why it’s very important to know your customer’s preferences and interests. With that type of information, you can make quality content that will motivate your customers to engage and ultimately buy your product or use your service. Also, producing quality content allows you to build a stronger relationship with your customers in the long run.
There are a lot of examples of brands that simply produce the content for content sake without ever questioning how can my customers benefit from what I’m offering. Also, it happens rather often than not that brands completely fail when it comes to messaging and lose customers as a result.
Did you know that 51% of consumers say that brands don’t create authentic content? Don’t be that brand.
Use media monitoring for content creation
The solution for your troubles lies in media monitoring. Media monitoring provides you with valuable insights that can help you produce authentic content that your customers will appreciate and want to engage with.
Here’s what you information you should be looking for:
1. What do my customers like?
With media monitoring, you can get the list of mentions of your brand and analyze how people are responding to your content. With this valuable insight, you can change the way you’re producing content and use their praises and criticisms as guidance. Also, don’t forget to engage with them by commenting on their posts regardless of the sentiment.
See what type of content your customers respond to the most and produce more of it. Whether it’s videos, blog posts, infographics, or something else, it is important to adjust your content to customers.
With media monitoring, you can keep track of trending topics in your niche that can serve as an inspiration for content. For example, if you see some new topic emerging, start creating content revolving around it. That way you’ll show that you’re informed, on-trend, and on top of the game.
A feature that can help you with this is the Word cloud in Mediatoolkit. For example, we are a SaaS company and we want to know what’s going on in the industry. Word cloud shows you all the keywords that were used in online posts with the query that you’ve set up. You can click on the keywords and see the original posts. That way you can find out what are the main topics revolving around your industry.
Your competitors can be a source of inspiration too. You can track how they manage content and how their content is performing with the audience. That way you can create content that will potentially help you win over competitors’ customers.
Furthermore, if they make a mistake and publish content that is not received well by customers, you can learn from that and not repeat their mistakes.
In the competitive analysis in the tool, you can see how your content is performing compared to competitors’. This will show you whether your content needs adjusting, or you’re on the right path.
The other cool thing is that you can easily find influencers that are the right fit for your brand. Nowadays, there are myriad influencers so finding the right one can be a daunting task. With Mediatoolkit you can see which ones are mentioning your brand the most, in what context, and on what platforms.
By collaborating with them, you can reach their audiences and expand your customer base.
5. User-generated content
…or simply UGC is such a great way to connect with your audience. With Mediatoolkit you’ll never miss a mention of your brand (even if you’re not tagged in the post). That way you can see all the content out there and share it if you see fit.
Incorporating UGC into your content strategy will help you to connect and build trust with your audience, boost brand awareness and social media engagement…
If you want to explore more about content creation, check out some of our blogs covering that topic – from essential content creation tools to making content marketing work for you if you’re on a tight budget.
Updated on: June 16, 2020.
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