Influencer marketing is growing big, which means it’s not a surprise that there are a lot of tools out there. We should know: we recently published a book featuring more than 100 ways and tools to find influencers. While all of the tools listed there are highly recommended, their pricing makes some of them a bit beyond reach for small businesses.
Luckily, there is a host of free or almost free ways to find and manage influencers that you can start using right away.
While some of these tools have a paid version, they all have a free plan or at least offer a trial during which you can get a lot of data.
Here are our top 10 choices:
NinjaOutreach has a searchable database of over 5 million influencers and 25 million websites, and it also provides an option to search through live social media feeds for influencers that recently wrote about a topic. Type in a keyword and you can find thousands of bloggers and business leads in seconds for your target keywords in any niche. You can filter by tags like bloggers, influencers, and companies. They offer a free trial, and the subscription starts from as low as $19 /month (for a Blogger Plan).
Price: Free trial, $19 /month
The premise of Buzzsumo is simple, but powerful: you input a phrase you want to track and the tools shows the most viral articles and blogs on that topic. The tool is best for finding journalists and bloggers, but you can of course search for social media stars as well. One of the most popular tools among content marketers, with prices starting at an affordable $99/ month.
Price: Free trial, free limited search without signup
Get detailed and visual analytics on anyone’s tweets, retweets, replies, mentions, hashtags. Browse, search, filter and get insights on the people you follow and those who follow you.
Mediatoolkit tracks keywords and social media hashtags from 100 million sources, then shows conversations, sentiment and top influencers on a given social media channel, filtered by location and language. The trial version includes up to 50.000 results on unlimited keywords, while the packages start at $49/ month.
Price: Free, $49/ month
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A database of 1 million Instagram influencers, searchable by number of followers, engagement rate, gender, country and language. You can see the gender, age and location break-down of followers, as well as a graph showing the growth of influencers over time. Starting at $99 / month, Moju is well worth exploring for small and mid-sized businesses.
Price: Free trial, $99 / month
With a database of 2 million Instagram influencers, Heepsy monitors one network, but does the job well. They have advanced filters, including location and topic, and their pricing makes them ideal for smaller companies. The lowest plan costs nothing and includes bio search and access to 2 million followers, and starting from $9/month you can get location search as well.
Price: Free, $9/month for location search
Hashtagify makes it easy to search for hashtags on Instagram and Twitter, with historical data that goes 5+ years on higher plans. It shows you the top influencers that have been posting about the hashtag, and see hashtag performance. The basic plan allows you to analyze up to 50,000 datapoints (tweets, RT, Posts and Interactions) on Twitter and Instagram at a price of $29/month.
Price: Free for a limited number of searches
Update: Their Instagram tracking is temporarily unavailable due to new Instagram policies and API changes.
Suggests hashtags that connect your posts to a real audience. For example, if you type in beauty, it will suggest related hashtags other people on Instagram have used. This mix of human and machine means the suggestions are both relevant and increase exposure. In addition to finding the best hashtags for your personal use, use the suggestions from Focalmark to find influencers that are using the hashtag by inserting a hashtag in a social media monitoring tool like Mediatoolkit to see the list of top influencers that are using it.
Price: Free for a limited number of hashtags, add-ons for $0.99 and $2.99
Update: Focalmark currently does not have a web platform, but you can download it on both Apple and Android devices.
While not a typical influencer finding tool, Crowdfire is great because it helps you post content more easily, at a more appropriate time, and by creating pre-made posts that you can post across channels simultaneously. First it gets to know you – it connects and analyzes all your accounts. Next, it monitors your accounts in real-time and figures exactly how you can grow.
Price: Free trial, free plan. Paid plans starting at $9.99/month
Followerwonk helps you explore and grow your social graph. By digging into your Twitter analytics, it analyzes your followers, where they are located and when they tweet. It also helps you find and connect with new influencers in your niche via Twitter bio search, which can be done by searching for keywords.
Price: You can compare several users for free without signing up. The tool offers free trial and a free plan for 1 user. Paid plans start at $ 29 /month.
Any interesting tools you’d like to add? Let us know in the comments.
Need more? Download our ebook containing more than 100 tools for influencer marketing.
Updated on April 11, 2019.